A key aspect of our decision to choose Spireworks was their desire to partner on the process. We wanted a site that was reﬂective of Ida Grove and who we are as a community; we wanted our story and it to be reﬂected within our branding. Early in 2016, Spireworks surveyed our community members on their impressions of Ida Grove. Through that survey experience, Spireworks developed multiple distinct branding images and narratives. Involving community members in ﬁnal choice-making, we ended up with a brand that our entire community had the opportunity to buy in to and one that is a true reﬂection of who we are.
When we chose Spireworks, we not only got a website – we got the tools to be marketing driven. Our community has seen major changes in the past few years: new infrastructure, downtown revitalization, a theatre renovation, and the purchase of an industrial development site. It’s now time to market our reinvented self. Previously, we were singularly known as the ‘Castle Town’; we continue to embrace this notion and – thanks to Spireworks– have accurately depicted our town’s mantra Living Forward. Giving Back for residents and prospective residents alike.
Our marketing image, branding initiative, and website would not have come to fruition as quickly as it did without Spireworks’ action-oriented approach. Michael worked with several contacts here, and encouraged our participation because he knew how much this project meant to us. Michael’s demeanor is in part what attracted us to Spireworks, and this easily approachable asset made it so the project moved forward.