In order to get a complete picture of current perceptions and opportunities for deeper engagement with your current and potential audience, we need feedback. We believe strongly in audience participation and stakeholder processes that help build consensus. This starts by defining a communications plan to engage the audience and establish a clear project schedule with engagement deliverables. An integral part of this process is utilizing a variety of techniques and interactive tools – surveys, discussion groups, focus groups, etc. – that are designed to engage the audience and build consensus. This approach allows your audience to provide input, ask key questions, and support creative brainstorming that will guide the creative ideation around your new identity. We will need to work closely with the your team to define the groups, fine tune the timeline, and build a strong project partnership.