A testament of triumph, Rock Rapids shines as a beacon of balance. The people of Rock Rapids have a solid work ethic, and that’s matched with solid relationships among family and friends. From one generation to another, they see traditions of the past meet eagerness for tomorrow.

Through our discovery process and a strategic visioning process, which included residents, city, business and development leadership, the Spireworks team developed a new tagline that would drive the identity and campaign development process. The Rock Rapids tagline envisioned a way forward that drew from the community’s roots and focused on their strengths.

“We balance tradition with progress; energy with experience; and opportunity with responsibility. Our strength is recognizing that each one of us brings a uniqueness that fuels the balance in our community. Discover the other ways we find balance.”